First published in June, 1st, 2001, for Erasmus University of Rotterdam, Hogeschool for Economishe Studies, Rotterdam, The Nertherlands.
EXCERPTS FROM "Philosophic, Economic and Commercial Challenges for the Market of Artistic Paintings in the beginnings of the 21st Century." Published as graduation Thesis for the International Business Major at the Erasmus Universitet Rotterdam, Department of Applied Sciences, (EBP) European Business Programme, Rotterdam Cultural Capital of Europe, The Netherlands, 2001
The art of painting pictures
All universal cultures have painted, paint and will paint in order to make real the sublime creation of the human being: the power to communicate without words, but using a plastic language. This ages old activity of humanity cannot be eradicated as the aesthetic is a universal instinct, specific and unique capacity to Homo Sapiens, and a need for the evolution of society.
“Art cannot have any other purpose than its own perfection”. Through this thesis an artistic painting is assumed as a work made by an artisan in his effort to express his own perception of the tangible and intangible world, interior and exterior to him, through pigments and materials placed in a physical support, such a canvas in linen or cotton or wood, while evoking colors and textures of the material world.
Artistic paintings have some characteristics which differentiate it from other activities:
- Uniqueness: An artistic painting is artisan and unique.
- Communication: Its purpose is visual communication or expression.
- Permanency: Not being altered, it lasts centuries with a similar state and quality.
- Transcendence: Penetrates and gets diffused because of its importance.
- Homogeneity: Aesthetic tastes fluctuate together with movements, periods and styles.
- Economy: Principle of appropriate and prudent administration of material resources.
- Tangibility: Pigments and materials bring a creation to the tangible world.